Mixing sports and fashion under one roof, Puma recently launched Thailand's largest flagship store at CentralWorld along with its newest campaign "Puma Court" to inspire people of all ages from various cultures to share a passion and lifestyle with its brand ambassador Ishikawa "Luke" Plowden.
The store is located on Level 1 of Beacon 3 Zone. At the store, shelves are packed with the most recent assortment of athletic performance footwear, including ForeverRUN NITRO, Deviate NITRO Elite 2 and Fast-R NITRO Elite, which appeal to runners of different levels. For everyday wear, a corner of Sport Style is dedicated to the iconic Suede x Staple and Slipstream x Staple series as part of a collaboration between Puma and street fashion firm New York Staple.
"Puma has been an established brand in the sports world for 75 years and marketed in Thailand for a long time through partnerships. Puma launched its first flagship store in Thailand at the end of last year at Siam Center. After getting great feedback, this second flagship will be the brand's biggest branch in Thailand to connect people from diverse subcultures through sports and lifestyle activities," said Ludwig Tsai, a general manager of Puma Sports (Thailand).
The site was turned into a Puma-style court that links people via music, fashion, art and sports. Other features include live DJ sets by BLAQLYTE, skateboarders, dancers and sports figures.
Guests on the playground were Supakchaya "Frame" Sukbaiyen, Ratchapat "Prom" Worrasarn and Puma Athletes basketball player Tyler Lamb, football midfielder Chatmong- kol Tongkiri from Thailand U23, Tanat Wijitsuntorn from the Ultra Marathon 100K National Team and football star Elias Dolah.
