There's been a lot of lamenting about how fashion logos tend to look very similar these days. With some notable exceptions, high-end fashion houses and also high street brands have been tending towards minimalist logotypes, often with sans serif fonts. While minimalism can feel classy and elegant, the trend does sometimes seem perverse in an industry where brands want to stand out.
Those tired of the trend may exclaim a small yelp of glee at the sight of the new Puigo logo. As part of Puig's rebranding for its stock market debut, the Barcelona-based perfume and cosmetics giant, known for brands like Carolina Herrera, Paco Rabanne, and Jean Paul Gaultier, is going against the grain with its new design. Just what thing... what is it?
