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Bangkok Post
Bangkok Post
Business

Publicis Sapient: Digital business transformation is key to business survival, and data is at the heart of driving innovation and differentiation

In December 2021, Publicis Sapient and Thailand’s SCBX Group announced their joint venture, SCB Tech X, a tech enabler for building the next generation of financial services across Southeast Asia.

For all organisations, modernisation of data infrastructure is one of the key building blocks for a successful digital business transformation and key to driving innovation and differentiation,” says Nitin Agarwal, Vice-President of Technology and Head of Data for Financial Services at Publicis Sapient. Mr. Agarwal was in Thailand recently to meet some of their key clients. “Banks and financial institutions in particular, must modernise their legacy technology infrastructure so that they could create differentiated data-driven experiences for their customers and stay competitive. Modernisation with an open data architecture at the core will help banks latch onto opportunities like banking-as-a-service, buy-now-pay-later, micro-investing, green-banking and more, at pace,” he added. 

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