A pub landlord has announced he is to stop selling pints of Heineken after the firm put up the prices of its kegs.
The decision by Sheridan's Bar and Restaurant in Milltown was praised by customers as the pub's landlord broke the news.
It followed the Dutch firm’s earlier announcement it would be putting up the price of its drinks.
The pub's landlord shared the decision on social media, reports Galway Beo.
The Facebook post read: “After 30 years+ of loyalty, I have now decided to suspend the sale of Heineken products.”
One person replied: "Well done, profitable companies are not taking any of the hardship.
“It’s about time they shared some of the stress.
"Everything is been landed at the consumer. It’s about time the big profitable companies played their part in taking some of the hit.”
Another said: “Fair play, hopefully more follow suit. Upping the price would probably have reduced sales significant anyway but still.”
Other pubs in the area have also taken the same decision.
Pub landlord Michael Coyne, of Coyne's Gastropub in Kilkieran, said he was shocked when he discovered the cost of their kegs would be increasing by 9%.
Speaking to Adrian Kennedy on Newstalk, the pub landlord criticised the decision by companies such as Heineken to drive up its prices.
He said: "When I got the notification, I was kind of expecting an increase but the extent of it really threw me.
"It's just a negative move by Heineken. It didn't go down well with me and a lot of pubs feel the same. The impact is huge - I've seen increases come down the line before, but this is sending out a bad message for pubs.
"It's astonishing that a company like Heineken can put up a price like that and expect the pubs to pay for it."
A spokesman for Heineken Ireland said: “Due to significant increases in the cost of energy, packaging, and raw materials, Heineken Ireland has been left with no choice but to amend its pricing in the Irish on-trade market.
“As a result, we have written to our on-trade customers to advise them of a 9% increase in wholesale draught prices to more closely reflect the current cost of producing and supplying our products.
“Heineken is not passing on the full impact of cost rises for its Irish business.
“Heineken sets the wholesale price that is charged for its products but has no role in relation to the price paid by the consumer, as this is set by individual operators within the on-trade sector.”
