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The Economic Times
The Economic Times
National
Aastha Raj

Psychology says people who save ‘special’ items for the future are not being practical: Why the brain delays joy, waiting for the perfect moment

Almost everyone has something they refuse to use. It could be an expensive perfume, a beautiful notebook, a fancy dinner set, a luxury candle, a gifted dress, premium chocolates, or even a pair of shoes sitting untouched in a box. Ask them why they are saving it, and the answer is usually similar. "I'm waiting for the right occasion." Months turn into years. Sometimes the item expires, goes out of style, or is forgotten altogether. Psychology suggests this habit is not simply about being careful or practical. In many cases, it reveals something deeper about how humans think about happiness, scarcity, and the future. People who save special items are often trying to protect joy itself. Ironically, that attempt to preserve happiness can sometimes prevent them from experiencing it.

Why The Brain Treats Special Things As Limited Resources

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