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The Economic Times
The Economic Times
National
Aastha Raj

Psychology says people who cannot accept expensive gifts are not ungrateful: Why generosity can sometimes feel emotionally heavy instead of joyful

Most people assume that receiving an expensive gift should feel exciting. A luxury watch. An expensive phone. Designer clothing. A surprise vacation. Yet for some people, the reaction is very different. Instead of excitement, they feel uncomfortable. They insist the gift is too much. They try to refuse it. Or they spend days feeling guilty after accepting it. To others, this behavior may seem confusing. Why reject something valuable that was given with good intentions? Psychology suggests the answer often has little to do with the gift itself. For many adults, expensive gifts trigger concerns about obligation, independence, fairness, and self-worth. In many cases, the emotional weight feels larger than the gift.

Why The Brain Treats Gifts As Social Exchanges

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