Nowadays, you can find protein in pretty much every section of American grocery stores—beyond the typical meat aisle. Thirsty? Protein shakes and soda are on the shelves. Hungry? Aisle 20 has got all your meals covered with protein cereal, coffee, chips, and even mac and cheese.
With all that proteinmaxxing, younger Americans might seem like a generation that is obsessed with supplements, but new data complicates that picture. Adults under 30 are less likely than other age groups to take supplements for their health, according to a new Pew Research Center survey.
