What you consume media wise affects your politics – each Observer or Guardian article probably makes you that little bit more of a lefty liberal. But do political motives, determine how many, and which, newspapers are on offer in the first place? High-profile owners with clear agendas mean most of us suspect the answer is yes, but I’ve never seen rigorous evidence to prove it.
That is until now, with a Warwick University study. It examines the case of India, the world’s largest democracy, which has a booming newspaper market of well over 100,000 publications.