Indian carpets are famous all around the world. And being the largest exporter of carpets too, the demand for handmade carpets are on a rise. This in turn is helping hundreds of families who are into this business of weaving carpets. We spoke to the director of Jaipur Rugs, Yogesh Chaudhary, who is a pioneer in promoting sustainability through his business module of making hand made carpet and supporting the lives of hundreds of artisans and their families.
1. Carpet making is an art form, how do you intend to promote it further through your brand?
