At the start of the year ProGrade Digital announced that it would be increasing prices for its memory cards, due to the rapidly rising cost of flash memory. Well, just three months later and ProGrade's Co-Founder has revealed that it's raising prices again, as the cost price of flash memory continues to increase, with little sign of things stabilizing:
"Prices continue to rise, and we don't expect memory prices to go down in 2026," comments Mark E. Lewis, Prograde's Chief Marketing Officer & Co-Founder. "While some industry analysts project this could extend into 2027, we're focused on what we can see clearly: the pricing pressure and allocation constraints will persist through the remainder of this year. We did not make any price increases in April. However, our costs are increasing significantly, and we will have to increase prices in May. We're sharing this now not to drive urgency, but to give you the information you need to plan your own equipment decisions. Whatever timing works for your business, we wanted you to hear it directly from us."
