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International Business Times

Business

Procter & Gamble Hit With Lawsuit Claiming Kid's Crest Packaging Endangers Kids

Procter &Gamble Lawsuit Colgate United States PG

Procter & Gamble Co. (P&G) corporate headquarters is seen July 15, 2008 in downtown Cincinnati, Ohio. P&G employs over 138,000 people in over 80 countries.

Procter & Gamble is facing a lawsuit claiming that its Kid's Crest toothpaste packaging may encourage children to use more toothpaste than is safe.

The case, filed in the US District Court for the Northern District of Illinois, argues that the packaging shows a full strip of toothpaste on a toothbrush along with the American Dental Association's seal, potentially misleading parents and children.

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