In mid-November, 2022, BSA Motorcycles announced that it had signed an agreement with Peugeot Motocycles for European distribution of its machines. While BSA had previously made it clear that it had plans to expand its network beyond the U.K., exact details weren’t previously available—and it was understood that international distribution was still a way off. For interested riders in the countries where Peugeot will be distributing BSA products, this was a welcome bit of news.
Now, as we noted at the time of that announcement, BSA Motorcycles is owned by Classic Legends, which is a subsidiary of Mahindra and Mahindra. Peugeot Motocycles is also a subsidiary of Mahindra and Mahindra, so an extremely oversimplified way of looking at it is two arms of one company reaching out to distribute more bikes to a greater potential customer base.
