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What Hi-Fi?
What Hi-Fi?
Technology
Kashfia Kabir

Prime Video UK subscribers will start seeing ads next month

Prime Video United Kingdom Amazon Disney Plus Netflix
Amazon Prime Video home screen 2024.

We knew it was coming, but Amazon has now confirmed to Prime Video UK subscribers that they will start seeing adverts on 5th February.

In an email sent to UK subscribers (see below), Amazon states: "Starting February 5, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than ad-supported TV channels and other streaming TV providers."

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