Prime Day brings massive discounts, lightning deals, and a shopping frenzy that sends people racing to fill their carts. Unfortunately, it also creates the perfect environment for scammers who know shoppers expect order confirmations, shipping updates, and customer service calls. This year, fraudsters have added a troubling new twist to an old trick by using AI-powered voice cloning technology to make scam calls sound more convincing than ever.
Banks and fraud experts continue to warn consumers about phone scams that impersonate trusted companies, including Amazon. These calls often create a sense of urgency and push people to react before they stop and think. A quick mistake can lead to stolen personal information, compromised accounts, and financial losses.