Bargain hunters are rushing out to Primark to snap up an affordable bottle of perfume that has been deemed the "best dupe" for a £110 bottle of Jo Malone.
Fans will know that the pricey fragrance brand is no stranger to replicas on the high street, as supermarket chain Aldi has become quite well versed in its range of 'dupes' that mimic the firm.
And now Primark has also entered the game with its £3.50 PS...Love Midnight Haze Eau De Toilette that has been hailed as the latest 'dupe' that could save shoppers over £100.