Primark fans have been left rushing to their nearest store to get their hands on a beauty item many say is an 'amazing' dupe for a designer brand, with one describing it as the 'best she's ever come across'. The budget retailer has been praised many times for its affordable beauty section, with several of its products said to be similar to some major high-end and designer brands.
The latest skincare product that's been capturing people's attention is the store's Prime Vitamin Enriched Moisturising Primer, which has been branded a dupe of Bobbi Brown's bestselling Face Base primer. On sale for less than a fiver at £4.50, the beauty must-have is just a fraction of the cost of Bobbi Brown's offering - which typically retails at £49.
The two products are uncanny in their similarities, from almost identical cream-coloured tubs to the ingredients. Both feature vitamins B, E and C, are thick and creamy and promise to hydrate the skin.
