Primark fans have been left rushing to their nearest store to get their hands on a beauty item many say is an 'amazing' dupe for a designer brand, with one describing it as the 'best she's ever come across'. The budget retailer has been praised many times for its affordable beauty section, with several of its products said to be similar to some major high-end and designer brands.
The latest skincare product that's been capturing people's attention is the store's Prime Vitamin Enriched Moisturising Primer, which has been branded a dupe of Bobbi Brown's bestselling Face Base primer. On sale for less than a fiver at £4.50, the beauty must-have is just a fraction of the cost of Bobbi Brown's offering - which typically retails at £49.
The two products are uncanny in their similarities, from almost identical cream-coloured tubs to the ingredients. Both feature vitamins B, E and C, are thick and creamy and promise to hydrate the skin.
A description of Bobbi Brown's primer on its website reads: "A blend of Vitamins B, C, and E helps replenish and condition skin with essential nourishment. A moisturising complex of Hyaluronic Acid, Squalane, and Shea Butter helps instantly hydrate, plump, and prep skin for a fresh, healthy-looking glow.
"Rich yet lightweight and fast-absorbing texture cushions skin and grips foundation for smooth, flawless makeup application. Grapefruit and Geranium leave a light, uplifting scent on skin."
While on Primark's site, it says its vitamin enriched primer is full of vitamins E, C, and Niacinamide. "Formulated to ensure your skin's moisture barrier is protected and balanced, this gentle yet effective primer delivers key ingredients including oat oil and shea butter to the skin to ensure essential hydration is maintained all day long." It adds.
TikTok user Monika_mua_ recently delighted followers with her latest Primark dupe video, where she mentions the two primers. "This is THE BEST DUPE I have ever come across!!! They both feel identical," she said.
Previously on Primark's Instagram account, the retailer shared a video clip of its 'dupe' primer, alongside the caption: "RUN ….. don’t walk, to get your hands on our fave. Prep and Prime Vitamin Enriched Moisturising Primer is only £4.50/€5 #PrimarkBeauty."
Beauty fans quickly flocked to the comments to tag friends and family. JennifyerRose replied: "This stuff is amazing! It really helps your foundation stick to your skin and last all day but it’s also moisturising and feels nice under your makeup." Adjanie.d added: "It’s giving Bobby brown."
Shop Primark's Vitamin Enriched Moisturising Primer and check store availability here.
