Beauty fanatics have been flocking to their nearest Primark after they found out that it was restocking its dupe of Bobbi Brown's £48 bestselling Face Base primer.
The budget fast fashion retailer has been expanding its beauty offerings recently, with many of its products said to be similar to some major brands such as Charlotte Tilbury and Urban Decay.
Now, Primark are wowing its shoppers with the return of its Prime Vitamin Enriched Moisturising Primer that has them rushing out to finally get their hands on it.
Priced at just £4.50, the beauty must-have is a fraction of the price that you would pay for the Bobbi Brown Face Base that usually retails at around £48.
The similarities between both primers are startling, right down from the glass bottle to almost all the same ingredients, as both feature the hydrating vitamin E and C.
Primark recently delighted shoppers with its vitamin enriched primer after it shared a reel to Instagram, leading many to point out how similar it was to the premium brand.
It captioned the reel: "RUN ….. don’t walk, to get your hands on our fave. Prep and Prime Vitamin Enriched Moisturising Primer is only £4.50/€5 #PrimarkBeauty."
Beauty fans quickly flocked to the comments to tag friends and family, as they rushed to their local store to finally find the "amazing" product.
"It’s giving Bobby brown", commented one shopper.
"Finally found it in my local primark so I bought 10. It’s absolutely fabulous and IMO better than the BB. Please keep this as a permanent product, I’ll deffo buy many more", raved a second enthusiastic shopper.
"My obsession. I love this product!", exclaimed a third.
"Finally got my hands on it", replied a fourth.
"This stuff is amazing! It really helps your foundation stick to your skin and last all day but it’s also moisturising and feels nice under your makeup", wrote a fifth.
Primark's £4.50 Vitamin Enriched Moisturising Primer is available in stores now. Check for availability online, or with your local store, as stock may vary.
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