Primark shoppers have fallen in love with a coat that keeps them warm and cosy in the winter weather - and looks like a much pricier brand.
The high street giant is selling an insulated jacket made of a warm fleece material with waterproof shoulders and a zip-away hood, and costs just £38. It bears a striking resemblance to the Men's High Pile Nuptse Jacket from The North Face, which comes with a much heftier price tag of £320.
TikTok user @jesschamilton found the jacket in her local Primark and was quick to share it with her followers. "Run to Primark and track down this amazing North Face jacket dupe," she urged. "So cosy!"