Primark has said 'whoops' as it admitted to a mistake on one of its new-season sweatshirts. The affordable fashion brand was lectured by Instagram followers after it posted a video featuring the graphic long-sleeved top.
The video showed a haul of three different outfits shoppers can buy with a £150 budget. The second fit featured a pair of blue straight leg jeans, cream chunky boots and a green-grey, oversized sweatshirt, reports Birmingham Live.
But eagle-eyed shoppers noticed one detail about the outfit that didn't quite add up. The £11 sweatshirt has the words 'Colorado' and 'discover nature' written across the top of a scenic picture.
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Several followers recognised the national park in the photograph as the Grand Canyon in Arizona, America. One confused shopper commented: "Are you guys under the impression that the Grand Canyon is in Colorado? Is that what that sweatshirt says!!????"
A second person replied: "Did no one honestly even CHECK ON THAT?!" and another wrote: "You guys, the Grand Canyon isn't even close to Colorado."
Responding to a comment from one Primark fan asking where they could buy the sweatshirt, one person wrote: "You don't want it. People will think you're ignorant." Another person said the slip-up was like saying Stonehenge was in Scotland.
Primark has since responded to the error, admitting its mistake. A spokesperson said: "Whoops. Thank goodness we are expanding across the US so we can avoid mistakes like this one in the future."
They added: "On the bright side (of the Canyon), we're always looking to come up with designs that make people look great and get them talking - so glad to see it is doing just that!"
Primark didn't say if it was planning to pull the sweatshirt from its stores, though it has since unpinned the post from the top of its Instagram page. The Colorado sweatshirt isn't currently listed on Primark website.
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