Primark has released a Bridgerton inspired clothing, nightwear and accessory range which is now available to purchase in stores.
Primark, which is hugely popular in Liverpool, has become known for its designer dupes in recent years, often selling alternative versions to high-end products for much less. Now, Bridgerton fans are 'running to Primark' over the retailer’s latest collaboration with Netflix.
The budget retailer has launched a new 'Bridgerton obsessed' range so that shoppers can 'get their Regency era fix and feel like royalty at a great value price point'. The popular historical romance-fiction show is set during the Regency era in England, and surrounds eight close-knit siblings of the powerful Bridgerton family as they attempt to find love.
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A video, that has since received nearly one million views, was posted on TikTok by Cardiff’s Primark showing the new collection. It was captioned: “Dearest gentle reader new Bridgerton nightwear range has landed in store today. The details are beautiful”.
The description of the new Bridgerton range on Primark's website reads: "While previous eras would have seen the corset reserved for wearing underneath elegant dresses and eveningwear, nowadays it’s all about casual corsetry styling. With form-fitting bustier designs featuring lace up detailing and hook and eye fastenings, nail the regency-romance aesthetic with ease whatever the occasion.
"Style the jacquard and floral prints with wide-leg trousers, denim, or cargo trousers to bring these coveted corsets into the current period."
One of the pieces in the collection is the Bridgerton Ivory Floral Chemise Dress which is priced at £20, and looks a lot more expensive than it is. It can be easily paired with a pearl necklace and an off-white linen blazer for an effortless wedding guest look.
Also in the range, is a corset on the same floral pattern for £12 which could be paired with jeans or cargos which can be worn at festivals, BBQs, picnics, garden parties or for bottomless brunch for a chic summer look.
TikTok users were getting extremely excited about the collection as one said: “Now I feel like I need a Bridgerton party!” while another added: “Gotta have it all, gonna have it all”.
While Primark doesn't offer an online shop, the retailer does have a website where shoppers can see its latest products and check if they're in stock before heading into stores to purchase them.
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