With temperatures below freezing and more snow forecast for the UK, shoppers are rushing to Primark to get their hands on a £38 coat which is pretty much identical to a popular £290 North Face version, minus the logo.
North Face jackets are hugely popular with both fashion fans and those looking for a practical coat that will keep them warm and fight off the cold. However, North Face jackets usually come with a high price tag, and you'll end up paying hundreds of pounds if you want one of the thicker puffer styles.
But shoppers have been blown away by a Primark dupe of the North Face teddy puffer, which costs £252 less. The Primark jacket features teddy fabric on the body and arms, with waterproof material on the chest and shoulders. It is two-tone in beige and cream.