Over the weekend, Primark shoppers were surprised to discover sausage rolls stuffed inside clothes in store.
Images of the pastry filled fashion spread like wildfire on social media, and people begged to know what was going out.
Many people believed that the stunt could be the mark of a collaboration between Greggs and Primark, and now that has been confirmed.
@MisterBriggz wrote: "So @GreggsOfficial is doing a range with @Primark which explains the sausage rolls and pasties on display in Primarks windows in town! Get in. I need me some Greggs drip. Represent greatness."
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@Theyhrite tweeted: "Very on brand for a Primark in Northern England to feature mannequins with Greggs sausage rolls in their bags."
@irradiatedmouse commented: "The worlds biggest greggs in the worlds biggest Primark. Birmingham will simply never top this."
@Nishikahri tweeted: "Absolutely cannot wait to gan to Primark to get the new Greggs hoodies and that, be styling them walking to get me coffee on a morning."
However, not everyone was so convinced.
@HazzaG12 said: "Greggs x Primark is not the collab we needed."
@leaguelyblonde tweeted out: "A Greggs x Primark collab is something I didn't expect to see this year."
@doctorrock101 slammed: "I'm really worried about this joint venture between Primark and Greggs as I like both. But how are they going to stop the smell of bacon and sausage rolls infusing into the clothes."
@samzi said: "I think I speak for many when I say “WTF”.
As part of the collaboration, the world’s largest Primark will now play host to the world’s largest Greggs, with the launch of a unique concept - 'Tasty by Greggs’. The 130-seater café will open its doors in Primark’s Birmingham store on Saturday 12 th February at 8.00am offering a menu that features customer favourites including sausage rolls, bakes, pizza, sweet treats, a range of freshly ground coffee, alongside hot food-to-go. Customers will also be able to make click + collect orders via the Greggs App.
Inside includes a range of design features that deliver customers with the ultimate Greggs experience, from relaxing in doughnut inspired seating areas, spotting flying Vegan Sausage Rolls, taking snaps for social media on a Sugar Strand Doughnut Swing or simply enjoying a shopping break in the Greggs picnic area. There will also be a refillable water station and a self-serve coffee cart offering customers the chance to skip the queues and enjoy a freshly brewed hot drink using contactless payment.
The new ‘Tasty by Greggs’ café takes over the mezzanine level and is the latest experience to open within Primark’s flagship store, which alongside its extensive fashion and homeware ranges also includes Smokey Barbers, the Primark Beauty Studio and Disney Café.
For those who can’t get to Birmingham there’s still a chance to get a piece of the action as Greggs and Primark will also be launching a limited-edition, 11-piece clothing collection available in 60 Primark stores across the UK from Saturday 19 th February. More details of what will be included in the range will be shared leading up to the launch date.
The exclusive range, which is the latest in a long line of iconic collaborations for Primark, will be a first for Greggs in its 83-year history as it finally puts its name officially to clothing and accessories.
Raymond Reynolds, Business Development Director at Greggs said: “Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK - so that fans can quite literally show their love for Greggs on their sleeves. We’ve got some great pieces that we can’t wait to share.
“Our ‘Tasty by Greggs’ café will be the first of its kind, and will offer an exciting Greggs experience, underpinned by the great products and service that’s already delivered across all of our shops.”
Tim Kelly, Director of New Business Development at Primark added: “We want to give our customers incredible experiences in our stores and offer collections they can’t find anywhere else, with brands we know they love. We’re thrilled to have teamed up with Greggs to bring the Tasty Café to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range.”
