Two of the nation’s favourite brands have confirmed a collaboration today after teasing shoppers over the weekend.
High street favourites Greggs and Primark have announced a “first-of-its-kind” collaboration between the bakery and fashion chain.
Greggs teased fans over the weekend, with many people sharing photos online of the bakery chain’s products being incorporated into Primark window displays.
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In a hint to the partnership, mannequins at a number of Primark stores were mysteriously spotted with Vegan Sausage Rolls and Steak Bakes as part of window and in-store displays.
At the same time, a Primark receipt discreetly showing items from the Greggs menu also appeared across Primark’s social media channels.
Now, the collaboration has been confirmed on social media - with a new clothing range and ‘Tasty by Greggs’ unique café experience on the way.
Greggs and Primark are launching a limited-edition 11-piece clothing collection available in 60 Primark stores across the UK from Saturday, February 19. More details of what will be included in the range will be shared leading up to the launch date.
The world’s largest Primark, in Birmingham, will now play host to the world’s largest Greggs, with the launch of a unique concept - 'Tasty by Greggs’.
The 130-seater café will open its doors on Saturday, February 12 at 8am offering a menu that features customer favourites including sausage rolls, bakes, pizza, sweet treats, a range of freshly ground coffee, alongside hot food-to-go.
The café aims to provide “the ultimate Greggs experience” and will feature a doughnut inspired seating area, flying Vegan Sausage Rolls, a Sugar Strand Doughnut Swing and a Greggs picnic area.
Customers will also be able to make click + collect orders via the Greggs App.
Raymond Reynolds, business development director at Greggs, said: “Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK - so that fans can quite literally show their love for Greggs on their sleeves.
“We’ve got some great pieces that we can’t wait to share. Our ‘Tasty by Greggs’ café will be the first of its kind, and will offer an exciting Greggs experience, underpinned by the great products and service that’s already delivered across all of our shops.”
Tim Kelly, director of new business development at Primark, added: “We want to give our customers incredible experiences in our stores and offer collections they can’t find anywhere else, with brands we know they love.
“We’re thrilled to have teamed up with Greggs to bring the Tasty Café to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range.”
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