Online fashion retailer PrettyLittleThing has had to pull a jeans advert from their website following complaints it sexually objectified women.
The clothing advert was for their L30 Mid Wash Mom Jeans that cost £25 a pair and it was banned after it was found to be "irresponsible" and "likely to cause serious offence".
The Manchester Evening News reports the fashion house's website featured a series of images that showed a topless model wearing nothing but the jeans. In one image, the model had her arms crossed over her bare chest and the front of the jeans unzipped to show her underwear, while the second photo cut off her head and shoulders.
