The press junket is one of the film industry’s necessary evils; a way of shoehorning the maximum amount of media attention into the minimum possible time. But the famous faces who are a press junket’s most powerful attractions don’t always enjoy the experience of dealing with the conveyor belt of interviews and public appearances.
The latest to suggest the press junket is a less than ideal experience is Lupita Nyong’o, star of Us, Black Panther and 12 Years a Slave, who called them a “torture technique”. In an interview with Glamour magazine to promote her latest film A Quiet Place: Day One, Nyong’o said she finds press junkets “irritating” and that the process of doing one interview after another where “different people are being ferried in” to be a “torture technique”. She added: “You have to give each one of them attention, focus, and an articulate answer that you just gave to the person before. That’s irritating.”
