The world of gaming has exploded in popularity nowadays. Games have become an integral part of our lives. They aren't just played for fun but rather for the diverse experience they provide. This industry is a billion-dollar business with a profit of 347 billion U.S. dollars in 2022 alone. With every passing minute, this industry is evolving and encouraging technological advancements. Hence, developers are working hard to give gamers a complete, unique, and immersive gaming experience. And with the presence of video game translation services, this immersive gaming experience goes worldwide. Every individual gets to understand and witness the awesome creation of developers.
It is because of translation that gamers get to enjoy games despite the difference in language and culture. But other than that, translation is also responsible for saving the aesthetic and artistic elements of the game. In this read, we will explain in detail how gaming translation retains artistic components of the game in its translated versions with the help of dubbing and in-game text translation. So let's get into it.
Video Game Translation
Video game translation isn't just about the conversion of games from one language to another language. Rather, it is about keeping intact the features and characteristics of a game while making it linguistically and culturally adaptable for worldwide audiences. Are you aware of the fact that as of 2021 the two largest video gaming marketplaces were in Asia and Europe, with 1.48 billion and 715 million consumers, respectively? And in Asia and Europe, the significant countries known for their huge gaming audiences are China, the United States, South Korea, Japan, and Germany.
Taking a look at this number, it becomes more than important to translate video games for this larger Chinese, Japanese, and German community. Keeping your video game in just English won't be a wise decision here.
This is why video game translation is a very important part for the gaming companies these days. By translating games into European and Asian languages, companies enhance their reach as well as their revenue. By hiring gaming translators from a professional translation agency, gaming companies can translate every type of game with the highest level of expertise.
Games & Their Artistic Vision
Video games feature a broad range of artistic styles, from retro-inspired aesthetics to minimalist designs and photo-realistic visuals. This unique style adds to the artistic vision of the game which captures the attention of the players. Every artistic style communicates a unique tone, idea, and visual identity that helps set games apart and provide players with experiences they won't soon forget. For instance, there are multiple open world games but every open world game is different from the other based on the artistic vision it provides and takes gamers on a unique gaming journey.
Red Dead Redemption 2 is an open world game with its realistic lighting, whereas No Man’s Sky allows gamers to see something no one has ever seen with its high quality graphics. The best part of No Man’s Sky is how its story correlates with the graphic elements. Hence, the artistic vision of every game differs on the basis of its mood, style, and other features.
Translation - Protecting the Aesthetic Elements of Video Games
Artistic elements of a video game comprise the mood, text, tone, environment, graphic elements, and sound effects. Every game is unique in its gameplay, graphics, and aesthetic elements, despite being from the same genre. It is crucial to preserve these visual and artistic components exactly as the game designers intended when translating these games for multilingual audiences. Professional gaming translators are responsible for translating games into new languages while preserving their original meaning. A video game encompasses much more than just language. It is video game translation service that adjusts the colors, graphics, and other artistic symbols in the video game so that global audiences can understand the true meaning.
Dubbing and Voiceover
Video game translation also includes dubbing and voiceover services. This not only protects the aesthetic elements of games but also piques the interest of the gamers. Players can understand the gameplay and how to play the game by the audio being in their native language.
In-Game Text Translation
In-game text makes it easy for the players to understand mission objectives. When these in-game texts are translated accurately, global players can indulge in games and enjoy their aesthetic elements.
And in the end, when game translators have completely translated the game, it goes through a quality assurance process, and all the faults and ambiguities are removed. The end product is a well-translated video game that retains the original meaning and aesthetic features of the game.
Final Words!
Hence, we can say that gaming translation is an important part of games as it retains the aesthetic features of the game. It not only translates the foreign language but also makes sure that graphics, audio, mood, tone, and other aesthetic elements are necessarily part of the different translated versions.
