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The Guardian - UK
The Guardian - UK
Business
Jasper Jolly and Sarah Butler

Premium food, clothing and tech ‘will push UK Christmas spending to £22.7bn’

Christmas shoppers in Oxford Street
UK consumers are likely to be keener to spend after the easing of the cost of living crisis. Photograph: Tolga Akmen/EPA

Premium food, clothing and technology purchases are expected to drive a 5% jump in festive spending to £22.7bn this year, according to figures that suggest UK consumers will outstrip the first post-pandemic Christmas in 2021.

The average spending on gifts and celebrations is expected to rise from £416 to £433 for each person, the survey of 2,000 adults by the accountancy firm PwC found.

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