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The Guardian - AU
The Guardian - AU
National
Henry Belot

Premier League viewers in Australia bombarded with ads for offshore gambling firms thanks to loophole

Australia Optus Sport ACMA Optus Aston Villa Manchester City EPL Parimatch
A Premier League match broadcast on Optus Sport with pitch-side ads for gambling company Parimatch.
An English Premier League match broadcast on Optus Sport with pitch-side ads for gambling company Parimatch. Photograph: Optus

A loophole is allowing Australian fans of the English Premier League to be bombarded with betting ads for offshore gambling companies that would otherwise be banned from screens, according to a complaint to the media watchdog.

The Australian Communications and Media Authority (Acma) is investigating a complaint against Optus Sport by gambling researcher and investigative journalist Jack Kerr, who alleges gambling ads featured in every single minute of a Premier League match between Aston Villa and Manchester City broadcast in December.

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