The Premier League are split over whether to do a deal for their own non-fungible token [NFT], with some clubs and figures within the competition conscious of how that squares with their much-vaunted environmental campaigns.
The marketing of such products has exploded in sport recently, with both clubs and players launching their own versions. An NFT is a non-interchangeable unit that represents ownership of a real-world item, which in the case of football tends to be popular images. With the units using the same blockchain technology that powers cryptocurrency, the industry's extensive use of energy has been the source of huge criticism and is seen as a significant environmental concern.
