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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Precise.AI Formed by Tech Vets Adam Helfgott and Jesse Redniss

Jesse Redniss and Adam Helfgott of Precise.AI.

Tech entrepreneurs Adam Helfgott and Jesse Redniss said they have formed Precise.AI, a company that will use artificial intelligence to help manage how consumer data is collected, verified, utilized and monetized.

Helfgott, founder and former CEO of Madhive, has most recently been at Valence, which developed systems for verifying data ownership and provenance, encryption for tracking the use of data and an approach to returning value to data owners.

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