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Fashion Times
Fashion Times
Lifestyle
Amy Rosner

Prada Takes Over The Lyst Index's Top Spot Nudging Out Sister Label Miu Miu in the Process

Prada Spring 2024. (Credit: Courtesy of Launchmetrics Spotlight)

It's no secret that Prada is having a major moment right now. From the Cleo shoulder bag to the leather Monolith loafers, the Italian fashion house is once again cool. The Lyst Index agrees ranking Prada as the hottest fashion brand of last quarter.

The Lyst Index takes into account shopping behavior, social media mentions and activity and engagement statistics worldwide over a three-month period. Its research proves Prada's It status. The luxury label released a star-studded holiday campaign, announced a collaboration with Axiom Space on NASA's lunar spacesuits and opened the Pradasphere II public exhibit in Shanghai.

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