Las Vegas is set to host a rare offering this week, featuring boxing's top star, Canelo Alvarez, and the first live sporting event at the innovative Sphere with UFC 306. The event will showcase Canelo's unified super middleweight championship defense against underdog Edgar Berlanga and Sean O'Malley's UFC bantamweight title fight against Merab Dvalishvili on Saturday evening. This clash of high-profile combat sports events in Las Vegas will draw in many influential figures from the fight game.
The event at the Sphere was made possible by Turki Alalshikh's lucrative Riyadh Season sponsorship, costing over $20 million. This marks a significant milestone as it is the first pay-per-view event from Dana White that isn't simply billed as UFC followed by a numeral. The event is being promoted as a celebration of Mexico and its rich fighting history, coinciding with Alvarez's fight at T-Mobile Arena.
