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Bangkok Post

Business

Power Mall bets on World Cup demand

World Cup Thailand FIFA World Cup

Mr Ratchata anticipates sales of TV and audio equipment will increase by 10-15% during the 2026 World Cup.

After a long, nail-biting wait, the broadcasting rights in Thailand for the 2026 FIFA World Cup have been secured. Power Mall, a Thai electrical appliance retailer under The Mall Group Co Ltd, expects the tournament to boost overall appliance sales during the competition period.

Ratchata Suttapattanon, chief business officer for speciality business at The Mall Group, said the company anticipates sales of TV and audio equipment will increase by 10-15%, while other large appliances are forecast to see a 5-10% rise in sales during the tournament compared with a typical period.

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