Post-pregnancy body positivity? On Instagram, it’s hard to find

Researchers said they expected to see more pride over the postpartum bodies on Instagram. Photograph: jacoblund/Getty Images/iStockphoto

Stretch marks, abdominal fat, caesarean scars. This is the reality for many new mothers, but you’d think otherwise from scrolling social media, according to a new Australian study.

Researchers examined 600 Instagram images with the hashtag #postpartumbody and found that only 5% of images focused on bodies bearing stretch marks, cellulite, sagging breasts or scars.