Post Consumer Brands has launched a new type of cereal called OK GO! — but the band with the same name says OK, no.
Post is asking a federal judge to resolve the months-old dispute and remove "the constant threat of unfounded future litigation" the company says it faces over the trademark, according to a suit filed earlier this month.
Lawyers for the band OK Go, known for its viral music videos, said the cereal trademark "will cause confusion, lead to a false association of the band with Post and its products ... causing significant harm to OK Go, its brand and its reputation."
