Posh olive oil, tinned fish and even salt are now du jour, says Waitrose

Even canned fish has been given the premier makeover – with a higher cost to match. Photograph: Tim Graham/Alamy

Forget designer fashion and jewellery, trendy versions of pantry staples such as extra virgin olive oil, balsamic vinegar and tinned fish have become middle-class lust objects for home cooks, according to a new report.

A food cupboard stocked with chic glass bottles, jars and decorative tins (in the front row at least) has become a status symbol, according to Waitrose’s annual food and drink report.