"You’re happy but you have anxiety," said Allison Ellsworth, reflecting with Fortune on PepsiCo's $1.95 billion acquisition of the neon-canned prebiotic soda she once brewed at home. The comment summed up her mixed emotions about selling the brand.
Poppi vaulted from a farmers market stand to an industry disruptor in less than a decade, generating more than $500 million in revenue last year and attracting celebrity investors eager to cash in on the gut-health boom.
