Popeyes UK is bringing its Louisiana Chicken to another site with the announcement, today, that it plans to open a restaurant in Romford. The Romford restaurant will be the brand’s third in the country, following the announcement of a Chelmsford location and the launch of its first UK site in Stratford last year.
Today, Popeyes UK can also reveal that its Chelmsford restaurant will be opening to chicken lovers on Saturday, June 11. Popeyes created headlines in the UK with the opening of its Westfield Stratford store last November with hours-long queues reminiscent of the launch of its viral sensation Chicken Sandwich in the US in 2019. Earlier this month, the iconic brand announced its first standalone restaurant will be opening in Chelmsford this summer.
This year, Popeyes celebrated 50 years since its first restaurant opened in New Orleans. Popeyes Stratford is now the highest-taking restaurant globally out of over 3,600 restaurants since opening less than half a year ago.
Tom Crowley, CEO at Popeyes UK, said: "It is our mission to get our famous Louisiana Chicken in the hands of chicken lovers across the UK so we will always try and open multiple restaurants in certain locations. Opening both Chelmsford and Romford together allows many people in Essex to experience a real taste of our Southern US Hospitality. We are also looking for a Drive Thru location in Essex which we hope to have news on in the coming months.
"We have ambitious plans for the UK and continue to work hard to bring our famous brand to the more parts of the country.”
Popeyes UK, the master franchisee for the United Kingdom, is aiming to open hundreds of sites over the next decade across shopping malls, high streets and ‘drive thru’ locations. Popeyes UK has also launched additional delivery kitchens with Deliveroo Editions in Battersea, Whitechapel and recently Maida Vale. Another delivery kitchen is due to open in Bermondsey next month, expanding its delivery reach across more areas of London.
Popeyes UK’s expansion is expected to generate hundreds of new jobs across the nation, spanning critical operational roles in construction, supply chain and distribution - as well as providing a direct boost to the UK hospitality sector.
The UK represents the 11th new market for Popeyes across Europe, the Middle East and Africa, where the chain has already opened hundreds of new sites as part of its global expansion.
