College football fans might have thought that food celebrations at bowl games reached their zenith at the Duke’s Mayo Bowl, where the winning coach gets a tub of mayonnaise dumped over his head.
However, the bar has now been raised. (Or lowered, depending on your opinion.)
The new Pop-Tarts Bowl won’t just have a mascot that interacts with fans, players and coaches. The team will have an opportunity to eat the mascot.
