Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Conversation
The Conversation
Grant Duncan, Research associate, Public Policy Institute, University of Auckland, Waipapa Taumata Rau

Polls are snapshots, not predictions: how to read them critically this election year

With nine months to go, how much can opinion polls tell us about the general election on November 7? Short answer: not much.

Based solely on polls, no one could have predicted the past three elections this early in the year they were held. Trends shifted over the subsequent months, and events (especially COVID in 2020) intervened to shake things up.

Each poll is a snapshot of past public opinion – and it’s out of focus, due to statistically inevitable sampling error. A sample of 1,000 people won’t exactly resemble the whole eligible population, and the percentage of “undecided” voters often goes unreported.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.