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Motor1
Motor1
Business
Brian Potter

Polestar Has A New Look, And It Won’t Scare Buyers, Designer Says

Polestar
  • Formula 2030 previews Polestar's next design language.
  • The look stays bold without turning aggressive.
  • Key cues will carry into the next Polestar 2 and Polestar 7.

Polestar's next design boss has a simple rule for his team: do not scare people. Philipp Römers, who joined the Swedish EV brand in January 2025, is previewing his first ground-up project with the Formula 2030 concept, set to debut in October.

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