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InsideEVs
InsideEVs
Technology

Polestar Gets A New CEO. Can He Turn Things Around?

Let's hop in the DeLorean (an electric-converted one, naturally) and head way back in time to the distant past—the year 2021. Back then, interest rates were low, free money was cheap and every automaker looked at Tesla's sky-high valuations and said "How hard can it be?" That's the year Volvo parent company Geely Group began to go public with Polestar, which had turned from a performance label within Volvo to a standalone car brand four years prior. For a time, the future for Polestar seemed bright. 

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