Polestar is, really, really desperate to prove to everyone it isn’t Volvo. I was scrolling through my endless feed of TikTok only to stumble on a clumsy attempt at self-deprecating humor by the brand, lampooning the fact that people really might not be convinced that Polestars aren’t just Volvos via that currently viral Modern Family meme. I guess it was kind of funny; brands leaning into memes are almost certainly the kiss of death for that particular meme, but I digress. At least someone on the Polestar team has acknowledged the elephant in the room.
