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Wallpaper

Lifestyle

Jonathan Bell

Polestar 3 launches with a campaign shaped by Benedict Redgrove and INK

Polestar INK W Zaha Hadid Zaha Hadid Architects Architecture SUV Wallpaper

Polestar 3 by Benedict Redgrove / INK

When it came to shaping the campaign for the forthcoming Polestar 3, the company had a flash of inspiration. To better capture its first SUV, Polestar teamed up with CGI and 3D design studio INK and Benedict Redgrove, a regular Wallpaper* contributor and a photographer with a passion for architecture and mobility.

(Image credit: Benedict Redgrove / INK)

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