Prime Minister Narendra Modi on Sunday delivered his 'Mann ki Baat' speech, marking 12 years of the initiative. He pitched the 'Vocal for Local' initiative ahead of the upcoming Diwali festival, saying Indians have started giving significance to indigenous goods during festivals.
During this festive season, you must all have noticed a change around you, he said, adding that people have started giving a lot of importance to indigenous products while shopping. This spirit of 'Vocal for Local' is taking Indian products to markets around the world.