Dating app Plenty of Fish has announced a new feature as part of its mission to encourage positive dating behaviours. New research reveals that receiving unsolicited nude pictures is a top turn off for 40% of British daters, with nearly half (48%) receiving one from a match or date before.
Plenty of Fish has introduced the ‘No D*ck Pic’ (NDP) badge, which members can now add to their profiles to indicate they aren’t interested in sending or receiving unsolicited nudes.
All members need to do is open the app on their IOS, Android or MW phone, tap on the ‘Profile’ icon via the navigation bar and select ‘Edit Profile’. Once on their profile, there will be a ‘Badge on Profile’ setting which members can turn on or off.
Christina Kozloff, Chief Marketing Officer at Plenty of Fish said: “Our research shows that 49% of singles feel like they know their self-worth and stick to their boundaries, but we would love to see this percentage continue to rise. All singles deserve to feel safe and respected during their dating journey, and the introduction of the ‘No D*ck Pic’ badge is another tool to support a more welcoming dating environment for everyone.”
The ‘No D*ck Pic’ badge is the latest move by Plenty of Fish as part of its continued commitment to support the overall experience for daters. ‘Are You Sure?’ - an additional feature designed to prevent daters sending messages they regret - has resulted in a 13% reduction of harmful and offensive language during in-app conversations between matches since its global rollout last year.
The feature encourages daters to take a second look and think before they send a message, to support more positive first impressions. Once the app detects the use of potentially harmful language or emojis in the first three messages between matches, an automatically generated prompt asks the sender if they truly want to press send.
Christina Kozloff said: “Think of ‘Are You Sure?’ as the messaging sidekick for singles searching for love - after all, first impressions really do count! This feature is simple yet effective, and provides a discreet way to encourage kind and respectful communication between daters. It’s another example of the steps we are taking to inspire daters to make good choices for greater dating success.”
