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Benzinga
Benzinga
Business
Chris Katje

Playboy Looks To NFTs, Playboy Mansion In Metaverse For Post-Hefner Transformation

Playboy parent company PLBY Group Inc (NASDAQ:PLBY) continues to transform and push the company in new directions. The company recently hit on some plans to expand the brand via the metaverse and non-fungible tokens.

What Happened: Among the plans that PLBY Group has to expand Playboy is a move to put the iconic Playboy Mansion into the metaverse, according to CNBC.

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