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The Guardian - UK
The Guardian - UK
Technology
Fleur Britten

Platform for success: how TikTok has made one shoe brand the hottest on the planet

Naked Wolfe co-founder Bronte Mance credits the pandemic for widening consumers' horizons and driving the success of the brand's platform boots
Naked Wolfe co-founder Bronte Mance credits the pandemic for widening consumers’ horizons and driving the success of the brand’s platform boots Photograph: Streetstyleshooters/Getty Images

You might think that unfeasibly high, pumped-up platform boots by the London-based brand Naked Wolfe would only enjoy niche appeal. At first glance, they look more at home with Camden’s cybergoths or Catwoman wannabes than the mainstream.

On Wednesday it was revealed that the six-inch “Spice” platforms are officially the hottest item in the world, according to fashion shopping app Lyst. Each quarter, Lyst releases a “heat” index, ranking the fashion products that have generated the most sales, searches and views within its app, as well as social media engagement worldwide.

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