Restaurant chain Pizza Hut has announced a new logo design for its branches in the UK, Canada and some other markets. The new look moves away from the round background (below) – presumably meant to evoke a pizza – and has echoes of an older design originally introduced in the 1970s, which is still used in the US today.
The refreshed brand retains the iconic 'hut' element of the design, and, like some previous versions, uses an italicised fonts. It also has jaunty flourishes on the 'z' and the 'h'. With the nod to older logos, it seems the designers have read our why brands need to respect their heritage piece.
