The Pizza Company, part of the Minor Food Group Plc portfolio, has embarked on a rebranding programme for the 22-year-old company in an effort to attract younger people to its branches.
Patt Pongwittayapipat, general manager of The Pizza Company and Food Delivery (1112 Delivery), said around 70% of its customers are workers and families. This led the company to commence a rebranding scheme to reach a greater number of younger customers, enticing them to identify more occasions when they can consume pizza, share pizza with friends, and order pizza from their homes.
